As a former middle and high school science teacher, Kyle kept himself well stocked with deodorants for his male students—as boys coming back from gym class can get pretty stinky. One day, he happened to glance at the ingredient list on one and was shocked to see how many artificial and chemical additives were in it. He knew he could do better. Kyle began crafting his own deodorant and men’s products and it wasn’t long before others took note of how great he smelled. With some encouragement, he eventually began to produce the stuff to share with others. Just as with his original prototypes, each pomade, balm, oil and aftershave are made in small batches, with minimal ingredients, to perform without any harmful additions.