A couple years ago, Cindy had a pretty bad horse riding accident. While on a night ride, she tumbled over a cliff and her horse fell on top of her. And, since she didn't have her phone on her to call for help, Cindy quickly realized that it's sort of important to have a phone with you in these sorts of situations. So she decided to create a comfy leather pouch that easily loops around your belt or saddle for toting all the important stuff (like phones, for instance) while you're riding, horses or bikes. Now she's back in the saddle, and with a whole lotta sturdy leather goods to boot.