It all started because Matthew had an itch — literally. You know that awkward stage in growing a beard where you have more than stubble but less than a full beard? The stage where your face itches and you just want to give up on the bearded dream? Matthew was smack dab in the middle of that stage when he spoke to his friend Seth and they decided to create a skincare product that put a stop to all that itchy nonsense. By combining natural ingredients, Seth and Matthew came up with a balm to cure dryness, dandruff, and itchiness so you can grow your beard comfortably.