The Shea family knows beards—brothers Owen, Baxter and Wiley all happen to sport 'em, making them the prime focus group for the products. Many a prototype have been mixed from a veritable library of essential oils, their three signature oil scents perfected through innumerous combinations, sniff and wear tests. Designed to absorb easily into skin and hair, the oil blends aren’t limited solely to men’s facial hair needs—they’re rather all-purpose, nourishing elixirs. Co-owner and founder Marie even uses them for moisturizing her and Owen's little one. The Sheas believe in a simple philosophy of grooming: that it should be effortless, easy to look, feel and smell great.