Grooming doesn’t have to be fussy. And it doesn’t have to go against a guy’s nature, either, ridden with questionable ingredients. That’s the crux of CRUX Supply Co. In 2013, they embarked on a mission to develop better skincare and grooming products for men—honest products for awesome people, as they say. They do just that, making everything by hand in small batches with all-natural and organic ingredients. And it’s easy on the eyes, too. The vintage utilitarian look was inspired by a case of 1920s apothecary bottles they uncovered from a defunct general store. Just like that, Post Shave Tonic was born, followed by a whole host of handsomeness.