Approximately 90% of the ingredients used to make beer go to waste—and we know you, dear readers, are not ones to waste such precious resources. Needless to say, the husband and wife team at Damn Handsome Grooming Co. saw this as “untapped” potential, especially because many of those “bottom of the barrel” ingredients are great for your skin. Brewer’s yeast is abundant with B vitamins, biotin and much more. Oats, hops, barley and wheat are mineral-rich grains packed full of powerful antioxidants, just to name a few. Located on the Third Coast, Jarrett and Bridget had two goals when they began their line beer-infused men’s products: to provide men with natural, hard-working products and to make the planet a little better, not a little worse. Damn Handsome partners with breweries to re-purpose their brewed ingredients into goods. Beer geeks, lather up.