Emily was a pre-med student, but after a college trip to Ethiopia her career plans were turned upside down. She met so many children who were unable to receive an education because they couldn't afford school supplies, and Emily knew someone had to do something. So she and her team designed a sturdy (and handsome!) rucksack which, when purchased, supplies one of those children with a backpack stuffed full of brand new school supplies. Additionally, 10% of the profits are donated in support of these same children. As it turns out, looking good and doing good are not so different after all.