Most college roommates are usually fighting over who ate the last Cup O’ Noodles. But in the dorm de Lisa and Eileen, joint business plans were forming. They both saw a void in the clothing market for frilly frocks and gorgeous garments that could be had at (gasp!) decently affordable prices. They hit the ground running, designing the dresses and doing all the PR, branding, photography, graphics, right down to the bookkeeping themselves. Needless to say, they are very hands-on with their handmade designs. And it all happens in Downtown Los Angeles. But the best part of owning their own business? The feedback from ladies who LOVE their new vintage-inspired, feminine sophisticated dresses: “They send us photos of themselves in our designs and share stories of how many compliments they’ve received. Or how she’s ‘twirled around in her new dress’ or even to an engagement shoot! We have some of the most wonderful, loyal customers.”