When Casey couldn’t find perfumes that measured up to her all natural standards, she took matters into her own (lavender scented) hands. The result, a line of perfumes made using organic ingredients, with scents inspired by nature, travels, and experiences. Absolutely nothing is mass-produced, even down to the bottles and hand-made labels and lids. Inventing a new scent is a process that can take up to a year to perfect. But when it comes to creating scents that people want to smell each and every day, the ends justify the heavenly fragranced means.