Jay always hoped to work in the fashion industry — to say he dreamt of designing for those big name brands (you know, the ones in magazines) would be an understatement. But the job hunt after graduation proved to be more difficult than Jay expected and he was having trouble getting started. He quickly tired of spending his days on dead-end leads and started Fourth is King as a way to start creating the things that interested him. With a strong focus on color, shape and texture, each comfortable tee provides wardrobes with a refreshing dash of streetwear cool.