Robert’s hometown of Selma, Alabama has fallen on some hard luck over the years – but things are beginning to change and he's apart of the solution. He aims to stir up the business community with his cookie business by bringing the baking and packaging back to the town that he loves. And the fact that he happens to be churning out cookies that are delicious, crunchy, and made with real butter makes it feel like you're doing a favor more for yourself than anyone else when buying them. As it turns out, being charitable can be quite tasty too.