A love for growing herbs and an interest in herbal medicine led Sarah to study natural skincare—her goal back in 2009 was just to educate herself through cooking up traditional recipes. She started with cold-process bar soap and the constant demand from friends led her to expand into a whole line of unique, luxurious products that are totally organic and free of parabens, preservatives and other gunk found on the drugstore shelf. Now she’s got herself a bona fide soap factory in a community building on a block of Rockaway Beach where lots of friends live and work—so she’s surrounded by music, kids and people popping by the shop, giving her a constant feedback loop. We’re guessing most of the feedback sounds something like, “Make more amazing soap!” Just a guess.