When Chris and Joel use the word “handcrafted,” they don’t mean it lightly. Firm believers in the power of hard work and doing things the old fashioned way, they truly do cut, mix, layer, and screenprint all of their goods with care. Their Midwestern roots are the basis for the vintage-inspired designs, gritty honesty and local pride evident in each piece. To Chris and Joel, the Midwestern work ethic is not just a concept—it's their ethos. And both the message and the medium of their finished goods are a testament to their beliefs.