Hartla_process

LA may be the fashion capital of the west coast, but Pei is not interested in mainstream, mass produced style. Instead, Hart.LA operates more like a neighborhood boutique, where each and every piece is handmade by a single person out of a small studio. The resulting look is unquestionably LA—easy with subtle edge. But the ethos goes much deeper than that. Style, comfort and responsibility are the tenets of this fashion maker. From dolman sleeve tops to knit minis, every piece is locally sourced and made in-house. Because no matter how the trends change, eco-friendly fashion is always forward thinking.