Vlad first made his granola at home, as a snack to bring along on hikes and outdoor treks. His signature combinations of grains, fruits, nuts, seeds and honey are pretty darn good, and eventually friends and folks he passed on the trail urged him to sell the stuff. So against all of the “big guys” in the granola biz, he obliged them. Each batch of granola or bars is mixed with his bare hands (well, they’re in gloves), carefully adding all of the whole ingredients so that they’re left intact. You can see exactly which nuts or fruits are incorporated into every bar and bag, and they’re made preservative-free, meaning everything is left in as natural (and delicious) a state as possible.