To Thomas Pearson, founder of “I believe in Atlanta,” his business name is not merely a slogan. It’s a feeling. One that he lives and breathes while exploring the city, whether it be riding MARTA from the Eastside, taking in the skyline over the leafy green tops of Georgia, or jumping headfirst into the Chattahoochee on a blistering summer day. He feels an electric sense of pride that demands to be shared with the masses—fellow Atlantans and just plain fans. Even better than bottling that feeling, he prints his proud declaration, “I believe in Atlanta,” on wearable goods that spread the good word. And the good feels for sweet home Atlanta.