The whole thing started with toys. Alison started stitching together simple felt toys and photo albums for her daughter, and she was hooked. And, since Alison is formally trained as a book binder, she soon turned her interest to the field of preserving wedding memories: photo albums, guestbooks and keepsakes in general. And every piece she makes is still hand-stitched, with slight imperfections and handmade letters that make each and every keepsake truly one of a kind.