Kurochkaclothing_cover

This Brooklyn mother-daughter design duo hails from the Ukraine and Russia—where many of their designs originate (their friend and designer is still back in the motherland). Instead of jumping on the trend of the day and, say, slapping a mustache or bike on something (guilty as charged), they take traditional folk art and culture and give it a fresh, authentic design spin. In a way, they’re making the wearer look more fly while also educating people about their homeland. What exactly goes into a proper pot of borscht? Don their printed tees and you’ll find out.