When Vitali, a passionate food lover hailing from Mexico, would have people over for dinner in Brooklyn, he would cook elaborate feasts, like molé soufflé and duck enchiladas. But the item on the table that everyone was going on about was the homemade salsa, made using traditional small-batch methods. His now-wife Lorena joked that he needed a CEO for his salsa business. And after she moved to New York, they decided to bring La Fundidora to life (best decision ever, by both their accounts). Their fresh, piquant salsas remain deeply rooted in Mexican heritage, putting super fresh ingredients together in a way that is nothing short of magical—and certainly not limited to life on a corn tortilla chip. They’re so transformative that one customer said “I’ll never think of dancing when I hear the word salsa again!”