Ruriko has always had an interest in bettering the world, but it wasn't until she actually started lending a hand to charitable causes that her interest quickly turned to straight-up innovation. It was the positive energy of fellow humanitarians that inspired her to design her first socially conscious tees, creating a way for others to effortlessly give back to the causes that they are most passionate about. Each original t-shirt design reflects a different non-profit organization to which a donation is made following purchase. Ruriko currently works with five causes in varying categories--humanity, ecology, liberty, animal and urgent--and chooses the causes and t-shirt designs based on the latest happenings around the world. Wherever your passion lies, this magnanimous maker has a tee to tote it around on.