Process

Before he was an illustrator or a father, Seth was a climber. He had a childhood full of fresh air, camping, and all that outdoorsy goodness — the same sort of upbringing he wanted his own children to have. By the time those kids of his (four of 'em, in fact) arrived, he was working as a graphic designer, and soon found a way to merge his three passions: parenting, the outdoors and illustration. Each of his alphabet prints starts with a simple sketch, often scribbled in a pocket-sized notebook before being revised and finalized.