As a San Francisco native, Samantha doesn’t just like her city, she loves it, and it shows in her city-celebrating wares. The collection started as a personal project, where she documented places she visited with photographs and turned them into mailable souvenirs for friends and family. She accented each scenic spot with a red heart balloon, to echo the sentiment a local might have when gazing upon a certain building or landmark. It wasn’t long before the recipients of her original artwork encouraged her to share her goods with the world, and Samantha’s now sharing snapshots from her travels, with her own unique point of view.