Blossoming from an interest in schematics and blueprints, Cole’s poster business is now a full-blown family business. His wife sources the patents, thinking about what inventions resonate with people’s lives; Cole adds the textured backgrounds, considering what will best complement the design; and his top notch production team—also relatives—assembles and ships the final products. Cole does the legwork in ensuring the artwork is of the utmost quality, ordering samples from multiple vendors to compare paper stock, ink coverage and shipping options. He aims to impress with his goods by selecting inventions that people know and love as well as with the quality of the item itself.