Josh was working as a defense contractor (for the Pentagon, no less) and Bryant was a technical analyst when they first started complaining about the lack of balance in their respective lives. It was 2012, and the lifelong friends both came to the realization that they needed a creative outlet, that they both had talents that were going unused. And since they both loved clothing (particularly t-shirts), they decided to start there. Being surrounded by good bourbon and equally-good music drives the creative process — a process that results in ultra-soft tees, printed with lovably witty designs.