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Reaching for the 'wow factor' is nothing new. But Lance? He aims for the 'how factor'. When someone walks up and looks at his single-piece wooden iPhone cases, he wants them to mutter, "now, how did he do that?" as they turn them over in their hands. Each case is initially machine cut, but Lance hand-sands, hand-finishes and inspects each and every one of them. His single-piece design was one of the first like it – the grain of the wood is uninterrupted as it artfully combines an old-world, natural look with the cutting-edge technology of the iPhone. (Even if you only use it for managing virtual farms.)