While working on a west Michigan farm, Jenna and her fellow farmers were joking about tattooing beans on their arms so they could harvest the correct size legume. Just like that, the seed for Tater Tats was planted—and it grew and grew. Jenna’s deeply rooted passion for whole foods and healthy eating led her to illustrate garden-realistic fruit and veggie tattoos that may be temporary, but impart a lasting impact. Getting people big and small excited about healthy food and sustainable farming is what it’s all about. That’s why 10% of Tater Tat sales help fund sustainable farm projects. Behold the power of a freshly tilled tat.