If you've ever stood in the journal aisle at a chain store and asked yourself if you hadn't accidentally wandered into the cookie cutter aisle, then you've experienced the same feelings of disappointment that this maker has. An avid writer fed up with these limited journal options, Kristi decided to start a line of her own that was both unique and eco-friendly. She draws inspiration for the design of her books from antique store items and tries to use as many recycled materials as possible in the end product. Take that, chain store buys.