Waam-industries_process

What if you could make all of the (genius, no doubt) ideas in your sketchbook appear out of thin air—elephants would be zooming by on roller skates and a coffee/beer/ice cream machine would be cranking around the clock, right? Well, without rubbing any magic lamps whatsoever—instead using a whole lot of artistic drive and design smarts—Andrew and Hanna made some of their most awesome sketchbook ideas come to life. A conch shell turned into an iPhone speaker? Done. A plastic milk crate revisited in wood? Yep. A brown lunch sack that can be used for a lifetime? Did it. All of their minimal, clever designs are worthy of a double take, since they offer a little spin on the original use or purpose. And, not surprisingly, “double take” is their most common response at shows. No magic required.