Justin is meticulous in all aspects of his work, from mixing and measuring ingredients, to documenting processes and especially the different scents that go into his beard oils. He creates his manly grooming essentials by hand, blending nut, fruit and other plant-based oils to tame facial hair. Both his production team and his product testing team are comprised of one employee each, himself. He tries all of his formulas on his own mug to ensure the combination of nourishing oils and essential oil-based fragrances truly work. The scents are based on different landscapes and the mood each one evokes. Plus they’re concocted to be pleasant enough to wear all day or for fair company to cuddle up to.