It’s about being one with nature. And no, we’re not talking about eating bark and living in a yurt, but being resourceful with the gifts of good ol’ Mother Nature. Joh and Julia were looking for a unique way to give back to the natural world that has given so much. They also needed a smart outlet for their creativity that could inspire people. Their first pair of sunglasses (the “La Mer” style, for those who are wondering) were a huge hit in beautiful rosewood. So they formed a company to reflect their organic vision, one that could provide others with a functional, modern way to see the world. (You get what we’re hinting at here, right? SUNGLASSES.) Wooed glasses are a way for people to be reconnected to nature in their daily lifestyle. And look (heyyo!) oh-so-cool doing so.